The Biggest Pinterest Mistakes I See (And How to Fix Them)
Tried Pinterest and Got Nothing? Here’s Why.
You set up your Pinterest account, pinned some content, and waited.
And… crickets.
No clicks. No traffic. Just another marketing strategy that didn’t work.
So you moved on—because who has time for a platform that doesn’t bring results?
But here’s the truth: Pinterest works—when you use it the right way.
If your Pinterest strategy flopped, it’s not because your content wasn’t good. It’s because of a few common mistakes that can keep your pins from ever reaching the right people. The good news? These are fixable—and once you tweak your approach, Pinterest can send you consistent traffic, leads, and sales.
The 3 Biggest Pinterest Mistakes (And How to Fix Them)
No Pinterest SEO (Your Pins Aren’t Getting Found)
Pinterest isn’t like Instagram—it’s a search engine. That means keywords matter.
Think about it: If someone types “website tips for coaches” into Pinterest and your pin doesn’t contain those words, how would it ever show up?
If you’re not using the right search terms, your content isn’t even in the running.
Here’s how to fix it:
Research Pinterest keywords (use the search bar and Pinterest Trends to find what people are actually searching for).
Add those keywords to your pin title, description, and image text.
Use them naturally—no keyword stuffing!
Example: Instead of a generic title like “5 Things You Need for a Website,” try:
“5 Website Must-Haves for Coaches”
“DIY Website Tips for Small Business Owners”
By getting specific and aligning your pin with what your audience is already searching for, you’ll show up in front of the right people at the right time.
Bad Pin Graphics (They’re Not Click-Worthy)
Pinterest is a visual platform. If your pins don’t stand out, they won’t get clicks—simple as that.
Some of the biggest pin design mistakes?
Tiny text that’s impossible to read
Fonts that blend into the background
Cluttered or low-quality images
Here’s how to fix it:
Use bold, easy-to-read fonts (avoid script fonts—no one can read those on mobile).
Stick to a 2:3 aspect ratio (1000x1500px).
Test multiple designs for the same content—Pinterest rewards fresh images!
Quick Fix: Check your pins on mobile! If you can’t read the text instantly, neither can your audience.
Pinterest isn’t just about making things pretty—it’s about making them clear, eye-catching, and scroll-stopping.
No Clear CTA (People Don’t Know What to Do Next)
A pin without a call to action is like a website without a “Buy” button—it won’t convert.
Your audience needs to know exactly what to do next. If your pin is just a nice image with no direction, people will scroll right past it.
Here’s how to fix it:
Add CTA text to your pin (Ex: “Read More,” “Download the Free Guide,” “Start Here”).
Write a CTA in your description (Ex: “Click to get the full checklist!”).
Make sure your landing page matches your pin—don’t send people to a generic homepage!
Test two versions of a pin:
One with a curiosity-driven CTA (“Are You Making These Website Mistakes?”)
One with a direct CTA (“Click to Read: 5 Website Fixes You Can DIY”)
The goal? Guide people to take the next step. The more frictionless the process, the better your results.
What Happens When You Fix These Mistakes?
Your pins start showing up in search results.
Your graphics become clickable and engaging.
Your content actually drives traffic, leads, and sales—instead of disappearing into the void.
And the best part? Pinterest does the heavy lifting for you.
Done-for-You Pinterest Strategy That Actually Works
Your content deserves more than 48 hours of attention. If you’re tired of creating post after post only for it to disappear into the void, it’s time to make your marketing work smarter.
I take your existing content—blog posts, freebies, social content—and turn it into an evergreen traffic and lead machine using Pinterest. No more chasing algorithms, no more content burnout—just consistent, qualified traffic and email subscribers without the extra effort.
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Pinterest Audits – Find out exactly what’s missing in your strategy.
Done-for-You Pinterest Management – I handle everything so you don’t have to.
Let’s turn Pinterest into your best lead generator. Click here to get started.
