If your Pinterest strategy flopped, it’s not because your content wasn’t good. It’s because of a few common mistakes that can keep your pins from ever reaching the right people. The good news? These are fixable—and once you tweak your approach, Pinterest can send you consistent traffic, leads, and sales.

You don’t need more random website visitors. You need subscribers who turn into clients.

Traffic is nice, but what really matters? Growing your email list with people who actually want what you offer.

If you’re not using Pinterest for lead generation, you’re leaving money on the table. In this post, learn how to create Conversion-Driving Pins, repurpose content for Pinterest, and optimize your site for cold traffic.